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5 Timeless Business Lessons from Our Ancestors

Altaaf Aboo
6 min readMar 3, 2021

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In the Kalahari Desert, there are a group of people who haven’t changed their ways for tens of thousands of years. These are the San people. They are the oldest continuous inhabitants of Southern Africa.

One could say that they are the first successful humans. So successful were their methods that they still use them today.

Their timeless techniques can teach us something about success, both in life and in business.

The most common cause of death in ancient times was simply a shortage of food. This caused them to be malnourished and succumb to diseases or die of starvation.

Revenue is the lifeblood of business like food is to people.

This is where they excelled, though. One of the hunting techniques that they still use today is called persistence hunting.

If we follow their techniques, perhaps our businesses will also be around for a long time to come.

Choose your target wisely

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Altaaf Aboo
Altaaf Aboo

Written by Altaaf Aboo

www.altaafaboo.com — Join 100k other subscribers by signing up for my private newsletter and get free access to our growth insights and courses

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