A Simple Strategy to Get More Customers
Whether you trying to grow or just stay alive — you still need a strategy
When you first started, you may have gotten your first customers by word of mouth, through your personal network or walk-ins to your store.
You may now be experiencing a lull in your business, or you managed to catch your breath and are ready to grow to the next level.
The next level, though, requires a strategy — a strategy for gaining new customers.
A strategy doesn’t need to be complicated or take long to create.
The best strategies are simple and actionable.
You will generally have a sales and a marketing effort that goes into gaining new customers. These should be intricately linked to maximize the value to the company.
In large businesses, we sometimes find that a salesperson will be going out on their own, perhaps calling potential clients from their personal black book. At the same time, the marketing team is focused on some social media ads and the two are entirely disconnected.
In a small business, all these jobs may be yours. Even so, sales and marketing are the two primary tools to gain new customers.
They need to work together to turn a stranger into a customer.
Three categories of customers
Potential customers can be broken down into three distinct categories.
The first are those that don’t know about you. The obvious solution is that you want them to find out about your business. This will primarily be a marketing effort, whether through new media or traditional advertising.
The second group are those that are aware of your business, and your job is to get them to make a purchase. This is where you or your salesmen need to close the deal.
The third are those that bought from you before. Your job with this group is to get them to buy from you again. This is achieved by a combination of your salesman getting…