Good to Great is similar to the articles today that tell us to copy the habits of billionaires.

Collins looks back at what he defines as successful companies and tells us to follow the habits of successful companies.

In the same way that waking up at 4 AM and reading a book a week is not going to make you a billionaire, neither will checking of Jim Collins list either.

We need to take the lesson of Steve Jobs and Jim Collins to see whether it is useful to us in our time and place.

They were neither gods nor prophets and we shouldn't treat their work as the gospel.