How Facebook Took over the World

And how you can apply their techniques to your business.

Altaaf Aboo
8 min readSep 14, 2021

Twitter hit 100 million active users in 2011 and 10 years later have 300 million users — That is awe-inspiring growth — They are one of the most popular social media networks globally.

However, compared to Facebook, they suddenly look slow and small

Facebook hit 100 million users in 2008, and four years later, in 2012, they hit 1 billion, and today they are approaching 3 billion active monthly users.

They have just not stopped growing. Most social media networks reach a saturation point of those interested in using their service. After that, they run out of new potential users, but Facebook has continued to grow year after year after year.

People have been calling the death of Facebook for the last ten years now, and not only have they not declined, but they have also continued to grow at the same incredible pace.


The most unpopular social network has taken over the world.

Two billion people access Facebook daily. Given that there are just over four billion people with…



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