How Facebook Took over the World

And how you can apply their techniques to your business.

Altaaf Aboo
8 min readSep 14, 2021



Twitter hit 100 million active users in 2011 and 10 years later have 300 million users — That is awe-inspiring growth — They are one of the most popular social media networks globally.

However, compared to Facebook, they suddenly look slow and small



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