How to Charge Any Price You Want

Better experiences lead to higher prices

Photo by Jonathan Borba

It’s quite evident that we are willing to part with more of our money when dealing with a smiling salesperson than a grumpy one.

We also have upper limits on how much more we’ll pay for a comparable item. Regardless of how wide the car salesman’s grin is, you are unlikely to pay three times as much for a new car.