How to Get Lucky in Business According to Science

Have you ever wondered why some people seem to have all the luck in businesses and others can’t seem to catch a break?

Altaaf Aboo
6 min readJan 16, 2021


Lady holding up a playing card
Photo by Cleyton Ewerton

Scientific studies have shown that so-called lucky people are just like you and me except that they have a few different habits.

They are more open to opportunities, maintain a positive outlook, try different things and listen to their gut.

The great thing is that these habits can easily be incorporated into our daily lives with very little effort.

Be open to opportunities

Richard Wiseman, a British psychology professor at the University of Hertfordshire, tried a simple experiment.

He sent two people to get him a coffee from the store next door on two different days. The first was Martin.

When Martin got to the coffee shop, he found a 5-pound note on the floor as he entered. After ordering the coffee he was told that it would take a little longer because they were cleaning the coffee machine.

While he was there, he met another gentleman waiting for his coffee who turned out to be a wealthy businessman. They chatted for a while as they waited for their coffees, exchanged numbers and promised to meet again.

The next day he sent Brenda. She went to the same store and again was told that the coffee would be a few minutes longer because they are cleaning the coffee machine.

He asked them both about the coffee shop when they came back.

Martin told him how lucky he was to first find a 5-pound note and also about meeting a great business person that he may be able to work with in the future.

Brenda explained how unlucky she was to get there as they were cleaning the coffee machine and had wait to so long.

What neither of them knew was that the coffee shop was set up with actors, and a crisp 5-pound note was placed on the floor on both days. The businessman was also standing in the same place, waiting to be chatted up.

The only difference is that one of them was open to opportunities and the other wasn’t



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