How to Keep Customers Coming Back for More

Like with all relationships, what you put in is what you get out

Altaaf Aboo
6 min readJun 29, 2021



The relationship with your customer is like the relationship with your significant other. You have to work at it every day to maintain and improve it.

If you don’t keep things interesting and exciting, your partner will get bored and eventually move on to someone else.

You may be the best partner for them, but it will grow stale if you neglect the relationship, and they’ll start wondering what else is out there.

The same is true for your relationship with your customers. You may have the best product or service for them, but they’ll start seeing your competitors if you can’t keep them interested.

Be novel


One of the easiest ways to keep your partner interested is to change your look now and then. General Motors used this concept to great effect in the 1920s.

Henry Ford famously stated that you could have the Model-T in any color, as long as it’s black.

In the early 1920’s the chemical manufacturer Du Pont, which made car paint bought General Motors.

They realized that they couldn’t compete with Ford on price or performance. Ford was a clear market leader in these aspects.

While ford was hard at work developing cars that were even more reliable, General Motors new owner decided to try a different strategy.

They focused on variety instead. They decided to bring a whole new range of colors to cars.

While Ford released a new model every couple of years, General Motors instead released a few new colors every single year.

General motors customers were even less worried about long term reliability. They eagerly…



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