How to Turn Your Business Dream into a Reality

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Source: Author

Make it long term

When Kennedy made the speech and set the nation’s goal in 1961, the US was losing the space race by any measure. The Soviets had been the first to launch satellites and the first to put a man into space.

Most people overestimate what they can do in one year and underestimate what they can do in ten years


We can only achieve what is practical and realistic in the short term. Thinking at least five years and preferably 20 years in advance is where the magic happens.

Forget about what’s possible today

In 1961 the US did not have the technology to go to the moon. They had not yet even invented the fuel that will take them there.

Focus on one big end goal

We will always be limited by our resources, whether it’s time or money.

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A vision needs to be clear and unambiguous

Kennedy promised, in 1961, to land a man on the moon before the end of the decade and safely return him to earth.

Don’t get stuck on the how

You won’t have all the answers on day one, especially for long term goals.

Motivate your team with the ‘Why’

The end goal needs to have a ‘Why’ to motivate either yourself, your team or the whole country.

Further Reading

Shoe Dog: A Memoir by the Creator of Nike by Phil Knight

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