So you not Catherine Mancini 🤷♂️
But seriously most people use social media as a marketing tool in all the wrong ways.
They build up massive followings with no customers.
Just like with any marketing whether in the local newspaper or national TV you need to ask what the cost is, and what the return is.
It's very difficult to get a good return on social media organically because of the difficulty in targeting.
It's very valuable for small niche business in a specific location targeting women between 20 and 40 for example because of the targeting tools.