Sometimes corporates feel as though they need to do things and jump on bandwagons which they should definitely not be on.
Every corporate now has a blockchain and AI strategy even if it is completely irrelevant to their business.
Every business is now on social media even if they are B2B and posting with no intent. In an effort to not get left out they end up doing things badly.
Sometimes simply asking "But why?" can save so much time and money.